Our Team

Our Leadership Team

Lora (Morehead) Kerr
Chief Marketing Officer


I am the Chief Marketing Officer and one of the members of the Leadership Team at World by the Tail, Inc. World by the Tail, Inc. has been in my family from the beginning. My mom, Debby Morehead, is a co-owner of the business. It has been so inspiring to watch the company grow and I am so happy that I can now be a part of it. I am very excited to be a part of this wonderful company!

Prior to working at World by the Tail, Inc., I was the Communications Manager for Cherry Hills Country Club in Denver, Colorado.  My husband, Matt and I have three children, our daughter, Ellie and twins, Hannah and Adam, who we joyfully welcomed in March 2016.  They are our sunshine. We also have two very spoiled dogs that we love dearly, Bella and Max.

Bryn (Lagoni) Frisina
Chief Growth Officer

I am the Chief Growth Officer and one of the members of the Leadership Team at World by the Tail, Inc. I am in charge of developing new products and resources, managing our strategic partnerships, and always on the look out for new innovations that can help our company and our customers. I also manage our websites and oversee our online presence.


I feel very grateful to be  part of the management of this amazing company. My mother, Laurel, is a co-owner and has been my biggest mentor to date. My dad, Pete, sister, Kaia, and cousin, Julie, work here, too! This company, and everyone who works here, truly feel like family whether related or not.

I love knowing that our company has helped to provide comfort to countless people across the country and the world with ClayLinks® and ClayPaws® prints. It is my personal mission to be sure we continue to create and supply high-quality products that make it easy and convenient for those in the caring professions to provide effective, compassionate care to their clients.

Kaia Lagoni
Chief Operating Officer

I have been involved in World by the Tail, Inc. since it first began. Growing up, I spent many summers shipping, making charms, and helping with the various marketing mailings we do. My mother, Laurel, is a co-owner and my dad, Pete; my sister, Bryn; and my cousin, Julie, work here as well. I am so excited and grateful to have joined the team and to be able to work with my family and the other amazing employees that work here!

In addition to my COO responsibilities, I also manage conference attendance logistics and oversee our Supply Chain Team. 

Outside of work, I enjoy hiking and exploring all that Colorado has to offer with my rescue dog, Quinn!

Mark Morehead
Chief Financial Officer

I am the Chief Financial Officer at World By the Tail, Inc. I have been involved with the company since the beginning but joined the team full time in 2019. I am a strong believer in the mission and vision of World By the Tail and have seen first hand the value of it’s products. 

​Prior to joining World By the Tail, Inc. I was a High School teacher for 14 years. I have been married to my wife Sarah since 2006 and we have three wonderful kids! We also have two dogs named Kahn and Ichabod. I enjoy spending as much time as possible with my family on our many adventures. I also coach high school football during the fall.

​World By the Tail allows me to honor the things I value most in my life. I love the opportunities it provides and I am eager to see how much we can grow!


Our Customer Service Team

JoEllen Linderer

I am the Office and Customer Relations Manager for World by the Tail, Inc. I look forward to talking to customers and I’m committed to providing the best solutions possible to fill orders and answer questions. My favorite part of working at World by the Tail is being part of the springtime baby goat “nanny service.” Sometimes Tammi needs to bottle feed orphans from her herd and brings them to the office. When they are young, they’re content to lay on my lap. Listen closely when you call us and you may hear one bleating in the background!

Prior to joining Team Tail, I spent 25 years as an administrative assistant at Colorado State University. Most of those years were spent working for the Director of Development in the College of Veterinary Medicine and Biomedical Sciences. I live in Fort Collins with my son, Ethan, and our dog Zoey.

Cassie McArdle

​I feel extremely grateful to be a part of the Customer Service team here at World by the Tail, Inc. I am responsible for invoicing orders and answering our customer service calls, so I may be one of the people you get to talk to if you call into us. World by the Tail, Inc. is such a close-knit group of people who truly feel like family. I love being a part of a company who is customer focused.

Outside of work, I enjoy spending time with my family and travelling with my husband as much as possible. I am lucky enough to be mom to a handsome little guy and a step mom to the two funniest girls. We also have 3 rescue dogs who are just as much part of the family as the rest! I am also the founder of a nonprofit animal rescue where we are dedicated to helping senior dogs who have been left behind in the shelter systems find families.

Julie Hovland

I am so grateful to be working at World by the Tail, Inc.  I am on the Customer Service team and responsible for invoicing orders and answering customer calls. Laurel is my aunt, so it is a great pleasure to be working with her and my cousins, Bryn and Kaia! I feel that ClayLinks® Prints help to fill the void that is left when you lose a loved one, and the love and care of the people I work with is so evident. 


Outside of work, I enjoy spending time with my husband and two kids.  We also have a dog named Lucy and she brings such joy to our family. My favorite part about working at World By the Tail, Inc. is the caring and fun people.


Our Supply Chain Team

Tammi Sullivan

I am the Purchasing Coordinator for World by The Tail, Inc.  But I also love being a self-proclaimed ‘jack of all trades’ and help out in other areas of the business.  I spend my days shipping, packaging sympathy cards and ordering the various products that we offer.  Before coming to the Tail family I worked various jobs, including animal shelter, aerobics instructor and serving in the military.

My favorite part about working at ‘The Tail’ is having the opportunity to work with such a generous and conscious company.

On a personal note, my wife and I have a working goat farm and have several rescue animals.  3 senior horses, 4 alpacas, 2 dogs, 4 cats (not counting the strays who find our accommodations desirable) and a 17 year old donkey who has stolen our hearts.  A lot of work, but so much love that I would not have it any other way. 

Ethan Linderer
I am the Shipping Floater at World by the Tail, Inc. So, I get to do something different almost everyday. I may be the one shipping or packing your order or I may have put together the kits of ribbons or charms that you receive. Wherever I'm needed, I am happy to jump in and help! It's great to have a job that allows me to wear a hoodie to work everyday!

Before joining Team Tail, I worked for a company in Florida in their Receiving Department. In my free time, you'll often find me playing video games or hanging out with my dog.

Elizabeth Atencio

I work in product assembly, shipping and fulfillment. I prepare and assemble ClayLinks Accessory Kits, pack ClayLinks Kits and ship all of our products. I enjoy having different responsibilities and duties. 

I am a Colorado Native and spend my free time with my family and friends at local breweries or hiking with my dog. My favorite part about working at World by the Tail is being able to bring my dog, Olive, to work with me every day. She enjoys napping while I work. For the past four years, I have fostered puppies for a local rescue. Fridays have become, “Foster Fridays,” because I bring a few or litter of puppies to work for the afternoon. They get to run around and play, and the staff gets lots of puppies kisses.


Our Clay Studio Team

Jackie Devine

I am the Clay Studio Manager and my primary job is to hand make all the decorative clay charms used to personalize your prints.


I am also a registered nurse and have worked in numerous pediatric settings prior to joining World by the Tail, Inc. full time.  I love working here and having a part in creating treasured keepsakes for our customers!  


My free time is spent with my husband, three kids, a dog and two cats. 


Laura Ellison

I started helping out at WBTT in 2019 and quickly realized what a wonderful place it is to work. The atmosphere is so welcoming, fun, and peaceful. I mainly work in “Charmland” where the colorful, decorative charms are made.

Prior to joining the Team, I enjoyed a 25-year career with the Federal Government as an Ecologist so I love the outdoors and wildlife! I also love to travel, hike, backpack, and dance. I live in Fort Collins with my husband and 2 lovable kitties.



About Our Founders

Laurel Lagoni

I am a co-owner and the CEO/CCO at World by the Tail, Inc. Previously, I provided grief education and support at Colorado State University's James L. Voss Veterinary Teaching Hospital.


My favorite part of working at World by the Tail, Inc., is knowing that our ClayLinks® prints bring tremendous comfort to grieving families. I'm also inspired by the NICU nurses, bereavement counselors, chaplains, funeral directors, hospice workers, and mental health professionals I've worked with while developing the CaringWisdom® product line. These folks devote their professional lives to making other peoples' lives better. Whether they are extending life or helping it end peacefully and painlessly, they rise to meet every need. I feel privileged to contribute to their work in my own small way.  See Laurel's full bio.

Debby Morehead

I am a co-owner and the COO/CFO at World by the Tail, Inc. Previously, I was the Associate Director of Development for the College of Veterinary Medicine and Biomedical Sciences at Colorado State University. In my husband's veterinary practice, I have seen firsthand how the end stages of relationships affect both families and the medical staff. 

My favorite part of working at World by the Tail, Inc., is the overall feeling of satisfaction and pride. Most small businesses fail but we have made it -- no small accomplishment! I love what our business sells, how we sell it, that we provide jobs others enjoy, that we support Foothills Gateway, and that we have brightened the lives of many people, often at a very sad time. See Debby's full bio.